The usability of search engine SEO has come a long way since its humble beginnings. Strategies that were incredibly popular and effective in the early 2000s are just as dangerous on your website now. Also, search engines are very popular. Their algorithms are getting better at finding bad websites full of duplicate and irrelevant content, which is useless for readers.
Surprisingly, these are now obsolete SEO techniques and techniques that are always known to other web designers and digital marketers. Let’s take a look at some of the worst SEO techniques that will completely capture your website. Try to avoid them at any cost:
Keyword focus SEO
The inclusion of keywords was pure magic until the early 2000s, which is true. But today a catastrophe is about to happen, and it will happen. This method is actually a big red flag in the eyes of Google, and your website will be immediately blocked and displayed in the search engine listing. Sounds crazy, but some people still do it. Think about it: a website that sells fishing gear can be something like: “the best fishing gear here; we only have fishing gear, that’s right for you; come find your fishing gear here, it’s about fishing gear”, all in one sentence.
Duplicate content SEO
If you have copied content from your website, it is bad. Google hates duplicate content and would love to inform you. However, duplicate content is deceptive. For example, if you are the first content creator and other websites copy content (on average), you are right. However, if Google detects that your content is not an actual copy, your website will be penalized. Keep doing it and your website will be indexed.
URL hijacking and typing
Making typos is just human, isn’t it? Yes, Google can now see when typos are not completely a human error. When webmasters hijack URLs, they actually build a website around the typo. For example, if you create malicious domains based on products of the same reputation, Google will immediately penalize you. Also, the original type or company can easily seduce you.
Suspicious redirecting of expired domains
Using 301 redirects worked well in the early 2000s and surprisingly there are some webmasters still doing. The exploitation of expired domains is now being fined by Google and other major search engines. Also, redirecting to an old website, through an old one, and ultimately accessing a malicious website is also a bad business for your company.
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Finding a large amount of content on your website is frustrating, that doesn’t help. However, using quick fixes, such as automated content, will cause you more problems with Google SEO. This method is used to create “ready-to-publish” content, filled with articles, photos, articles, lineups, etc., all done badly. What you find is simple: a website with a large amount of content that no one can read. Your website will face loss of position and will be blocked immediately. However, all you have to do is find good quality content, written for people, not search engines. Remember: you are not cheating anyone, especially Google.
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